Promoting+Your+Snapshot+Day

Success Begins with Marketing
You've chosen your Snapshot Day and begun following the suggestions on the Planning Your Snapshot Day page. Now what?

Part of your planning includes informing your administration, teachers, and students about the event. To ensure success, you need to go beyond informing: you need to market your Snapshot Day.


 * 1) School wide announcement system
 * 2) Posters
 * 3) Flyers/brochures either in teacher mailboxes or via email
 * 4) QR Codes on flyers/brochures (if your school allows cell phone use)
 * 5) Put it on your blog, Facebook account, tweet it, etc
 * 6) Bulletin board/front of the library display

On the Road Again...
Take your marketing campaign "on the road." A week before your Snapshot Day, visit several areas of your school where students hang out. Take your camera and a library helper or two also armed with cameras. Tell students you want to capture this moment - a snapshot in time. Then share how your library will be doing essentially the same thing.

Ask teachers if you can visit their classrooms to take candid photos - again telling teachers and students you want a snapshot to capture this moment in time. Share information about your library snapshot day.

Set up a display of these "Snapshots in Time" and invite the students in to view them. Of course, the ideal day to open up the display for viewing would be your own Snapshot Day!

Guess the ___?
One of the AASL Advocacy Tips of the Week this past spring involved a contest in which students could guess the number of students who would visit the school library on a certain day. The person whose guess was the closest won a prize.

Why not do this in conjunction with your Snapshot Day? To encourage everyone to visit, sponsor different contests for students and teachers. Some things they could guess:


 * number of students who visit the library
 * number of items circulated
 * number of teachers who visit the library
 * number of overdue items on that day